On January 27, 2022, the New York Times On Tech newsletter writer, Shira Ovida, wrote Making Money Online, the Hard Way. About Chrissy Chlapecka, a 21 year old living in Chicago, Ovida stated, “Chlapecka posts at least one short video a day on Instagram and TikTok, where she has a combined 4.5 million followers” (link). Ovida was saying 1 videographer is being followed by approximately 5 million followers per day, and her work is short videos each day.
The videos are posted on the popular Meta platform, Instagram, founded on October 6, 2010, in San Francisco. Also, the originally Chinese company, TikTok, founded over the month of September 2016, founded in Beijing. With 1 billion users on Instagram and 1 billion users on TikTok, 5 million followers is a hustle, but for a young adult, it *might* be a safe method for earning money. Ovida said there is no drama in the videos, but she is referencing a popular musician, woman to relate to Chlapecka’s image.
Ovida made a point to tell her readers Chlapecka’s videos are not family friendly, and she is saying it is not necessary for them to be family friendly. According to Ovida, Chlapecka’s target audience is the homosexual entity and the woman, so, they have, a big sister who is encouraging.
Ovida reported Chlapecka is recording rough video cuts against the periodicity of her getting into a creative flow. Chlapecka, Ovida is reporting, gives her opinion for promotional video pitches of particular products or services (songs). In addition, Chlapecka is hosting at a comedy club, planning to build a growing YouTube fan base, and she is wanting to sell products to fans. So, in general, Chlapecka is self-branding.
The biggest threat against building your own brand is losing access to information exchange. If I had to guess, she is using standard security protocols to protect her data, but technology is advancing to Web 3.0 with military grade encryption, which is more secure than Web 2.0. When a new model of technology is evolved, backsliders will try to hold to old ways of securing themselves. This is typically middle man work rather than true content creation.
So, unfortunately, Crissy Chlapecka’s opinionation of her work, and similar use cases, rather than platform building is an indication that, weighed against the scales, Instagram and MySpace are probably going the ways of MySpace. This is especially true in this Democratic Republic, the United States of America, for we already have an officiated group who is formally judging society. This is meaning, in order to stay relevant, Instagram and TikTok content creators will need to build an image larger than existing platforms.
An example of this is the South Korean boy ban, BTS (Bangtan Boys), who formed in 2010. This is a young music entertainment group, with each BTS member in their 20’s, and they have won more than half of the music awards they have received nominations regarding. They currently have 37 million followers on Twitter (link).
But even BTS is having a security issue, for their image is not traditionally American, so the usual suspects will target them for anti-democratic purposes (championship to tyranny). For long term success, content creators will eventually need to engineer their own spaces. Since millions of people cannot fit into a single house property like on a Web site, a Metaverse real estate is the most appropriate technology available, and the cost against physical real estate is justifiable.
On acquisition of a Metaverse estate, the next step is securing it against active threats: firewalls, a strong password, data cleaning, safe Internet navigation, constant vigilance against phishing, and a VPN (Virtual Private Network). This is my suggestion for the Instagram and TikTok content creator who is hustling, today.
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