Metaverse: Proof of Concept

On January 10, 2022, a WSJ (Wall Street Journal) CIO Journal writer, Suman Bhattacharyya wrote Tech Leaders Create Proofs of Concept for the Metaverse. Bhattacharyya (2022) wrote, “Technology companies, including Meta Platforms Inc. and Microsoft Corp., are battling for talent to build the hardware that is crucial for accessing the metaverse” (link). 

In this case, 2 leading technology companies are in strong competition. So, science will likely emerge from the mixing of professionals between Meta and Microsoft. Bhattacharyya continued uncertain about the timing of the breadth of the metaverse being adopted, if a broad range of businesses design proof-of-concept Software applications, soon, the potential for the stock market value of metaverse economies could theoretically cascade up per virtual layer over a town, city, state, and to greater areas.

For example, Procter & Gamble Co.’s CIO, Vittorio Cretella, has a conservative outlook. Cretella said, “When we talk about metaverse and immersive experience, I think, for me, it’s about engaging with the consumers at the right time, on the media channel they prefer and with the right content.” Cretella’s primary focus is rights, even when regarding time and content. 

A person focusing on taste might say preferences are the most important thing he mentioned because he mentioned it, but that is circular logic because it removes the responsibility of public relations a CIO has. In contrast, look at the consequences of the preferential lifestyles of Donald Trump or John McAfee. In the former case, Trump is caring about his own people persisting, and by consequence, is a xenophobe. In the latter case, McAfee’s love of money led to him siphoning his money and possessions into other people’s identities, and by consequence, he was charged with tax evasion before dying under uncertain circumstances, mid-last year. But as we have learned from Web 2, if we do not secure the legal doctrine of Web 3, early, the usual suspects will make criminal read-only content or break the law accessing community-driven aggregate data. 

So, the most important thing is this: it is that the timing of the metaverse is correct.